Business will die, but a brand is forever!
This isn’t your typical branding guide.
If you’ve read one.
I see a lot of people, call themselves founders, CEOs and ENTREPRENEURS that don’t fully understand branding.
That’s why they manage just a business.
Forgetting about managing the brand.
They don’t seem to care about branding or its perks.
If you look at the market, you know they’re a commodity.
Branding isn’t a service, so, no, you can’t delegate branding(totally).
Wrong conceptions about branding are what everyone has at first, but I came to dispel those myths.
If you’ve got a business and you’ve made some money, build a brand.
A business is a product or service. It will die, but a brand is forever!
You know this, I know this.
It’s been proven countless times.
Nike — Just Do It.
Apple — Think Different.
LinkedIn — Connect Pros.
Facebook — It’s time to build.
TikTok — Make Every Second Count.
Amazon — Word Hard, Have Fun, Make History.
Anything about money in here? No!
Anything about what they offer? No!
Anything in here pitchin’ to you? No!
Anything confusing here? No!
Stop making things complicated.
Go to the basics(externally of course).
We have shifted from making the buck to building connections, building communities.
You have to find a way to make the people you want to target feel like they belong. That’s what makes a loving community.
You can’t win at business, there’ll always be someone who will intimidate you. As Simon Sinek puts it, business is an infinite game, so stop trying to play a finite game in an infinite game.
Your brand is in the mind.
It’s what they say of you when you’re not in the room.
Funny thing is you can’t control what they(your audience) think.
If we could control what people think, branding would be way much easier but that’s not the case. If it weren’t difficult, it wouldn’t be something worth doing.
It’s more of influencing minds, rather than controlling them.
If you look closely at the marketing campaigns done by Spotify, you’ll recognize that they’re playing with what you already know.
Their marketing isn’t derived from space.
It’s the day-to-day things the average target customer does.
Just take a look at this:
If you’ve used Spotify before, this hits differently.
See these ads,
They don’t talk about a feature,
They don’t talk about a benefit,
Just pure relatability.
It’s about relatability.
This connects with the audience because it’s actually funny (like they intended).
This is what branding is about.
Influencing what they think by making it relatable to them.
But atlas, we’ve gone too far in.
Simple steps, Maximum Impact.
This is what my guide on branding is about.
I call it, The Mini-Art of Branding.
Its purpose is to help you understand branding so actually know what you’re doing.
It teaches you what branding is and what it isn’t.
And a summary on how to build your brand identity.
Now it’s 30+ pages and this is a sneak peak of what’s in it:
No more stories, here’s the link.
