Content Life Cycle
We all want to write engaging content that gets millions of views/ likes.
We want to create engaging content.
Content that commands attention, promotes the message and persuades viewers to utilize that CTA.
Most people are having trouble commanding attention.
They rely on hooks to do the job for them.
But realizing that even the greatest hooks can’t just seem to get everyone clicking “…see more” you’re left wondering if there’s a better option.
There’s only one other option when combined with a hook, a good or bad hook, you’ll get more eyeballs on your content than you can hope for.
I’m talking about visuals.
The future belongs to storytellers and words just won’t cut it anymore.
AI, though nowhere near replacing writers, will eventually replace writers.
AI will replace designers.
I’m wondering how I’m trying to convince you to double down on visuals, yet I’m addressing how AI’s going to replace designers.
But it’s no lie. AI is coming for the creatives.
There’s a new rising in the creator economy and it just might be the thing that saves us all.
PERSONALIZATION.
AI, when prompted poorly, gives generic crap. Sadly this is most of its users.
Personalization means owning your stuff.
Every post, every visual, every interaction should be personalized. It should scream, “I. DID. THIS!”
That is where visuals come in.
Visuals made with Canva with little to no design experience don’t work. These days, the algorithm promotes personality.
It promotes personalization.
Top creators understand this. Big businesses too.
If you’re reading this, chances are, you’ve come across Dan Koe, and Jasmin Alic.
Here’s a look at Dan’s recent posts on LinkedIn:
Here’s a look at Jasmin’s recent posts on LinkedIn:
They’re clearly on-brand with every post.
It’s natural for me to come across their content and say, “aaah this is from person X.”
Why? They’ve owned their stuff.
Whatever they put out into the world, they trademark it.
Guess the most common thing that gets you to recognize the creator?
You know it; VISUALS.
They contain a lot of characteristics that say, again, “I. DID. THIS!”
That is why the future belongs to full-stack storytellers. It’s words + visuals.
Don’t forget that. Other than the reasons I’ve talked about, here are some other crazy facts about visuals;
Visuals build a positive brand image by improving customer loyalty to your brand.
They convey your brand message.
Even faster than words.
Even stronger than words.
Because your audience gets to visualize it.
Gets more attention when combined with a written hook.
Creates a memorable first impression. Remember how you felt when you came across your now favorite creator.
Improves sales(makes you more $$$)
Improves lead generation. No doubt here.
Enhances user experience. This is what makes people say “Your content is so easy to digest.”
So yes, personalization is the future.
And I’m very good at making content personal. I turn your ideas into visuals. I’m not talking about the simplistic visuals you see, I’m talking more detailed stuff. More engaging stuff. Content that says “you did this.”
Reach out to me via email or LinkedIn to find out more. Till then, stay cool and own your stuff.
