How I understood what design is about.

When I started design, my mind was a foggy mirror, reflecting thoughts in blurry distortions. Design felt like swimming in a sea of possibilities, but none making sense.

I could spin pixels into masterpieces, but translating thoughts into visuals? That was far from me. My messages would get lost in the lost, blending into the internet like a random wallpaper.

The problem was, I saw design as decoration, not problem-solving. I could make things look good, but do good? Not a clue. And that made me lazy, uninspired, just another face in the crowd. Every time I opened that design software, a wave of “meh” washed over me.

Worried about how things would turn out, I really loved design still, I decided to do research on what was happening. I found out I lacked frameworks, I didn’t know how to clearly put what I was thinking onto a design.

Then, Woosh! The shift.
Like rediscovering a long-lost childhood song, I found the joy in weaving messages into my designs. Suddenly, it wasn’t just about aesthetics, it was about connection, being relatable.

Words danced on my screen, emotions got me up shouting “hell yeah!”

Design is like language that lets me say more than words ever could, a language that makes people feel, think, and maybe even change their minds, with a little copy of course.

That’s the feeling I chase now, that sense of “YES, they get it!” Yeah, it might not always translate into fancy metrics but the impact? That’s something money can’t buy.

So, yeah, design used to be just about making things look good. Now, it’s about making them do good — by effectively communicating the message. And that, is a whole different story I talk about here.