I used to struggle with storytelling — now it’s easy.
This ONE thing changed everything.
You know how we talk about quality over quantity?
I believed that at first but after looking at the data, I was wrong!
Quantity > Quality.
If you don’t have enough data to analyze, how would you know what is quality?
Some would argue that others have figured out what is valuable but value is different to different people, so to try and justify it under one persona seems off.
For years, I couldn’t figure out how to connect the dots in my designs.
Specifically, visual content on LinkedIn and other platforms.
I had the ideas but couldn’t turn them into compelling stories.
So my content failed to grab attention.
I would design for 6+ hours and publish content to get 0 reactions or visibility.
I felt like I was shadow-banned or something.
That’s what I thought anyway.
The one thing that changed everything for me was realizing that “storytelling isn’t just about words — it’s about structure.”
You can turn any design into a captivating story if you follow the right process.
That’s why I built the Lighthouse Framework, which you can get here.
It breaks down storytelling into simple, actionable steps:
Step 1: Getting design ideas.
Inspiration can be random, but you’re not gonna wait around for ideas to strike you when testing to see what works.
The framework helps you source and shape ideas using AI.
Step 2: Structuring Content
Storytelling needs structure.
The Lighthouse Framework guides you in organizing your content to lead your audience from one point to the next.
Think of the rule of thirds.
Step 3: Craft Attention-Grabbing Visuals
Once your structure is solid, the visuals enhance the story.
I tell you what makes designs visually attractive so you don’t create what looks good but also captivates and engages.
If you’re struggling with storytelling in your designs?
Stop guessing and start structuring.
Download The Lighthouse Framework — the same system that transformed my work.
