Tifu Kelison
Jan 18, 2024

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Thank you so much for writing this.

I'm in a state where a concept for a visual identity I proposed has been denied completely and then I came across this.

Now I understand. It's going to happen but it's you trying to find the right way to do it. When we fail, we're one step closer to succeeding.

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Tifu Kelison
Tifu Kelison

Written by Tifu Kelison

I write about brand building and psychology to help brand owners get better at building. Also a lover of philosophy.

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